Stop Guessing at Your Profitability. Know the Exact Date You Break Even Every Month.

Get the free ALEXAN Profitability Tracker, the simple tool that shows disaster restoration contractors their REAL profit numbers (not what your financial statement says).

Your Financial Statement Is Lying to You

Most contractors look at their financial statement and think they understand profitability. They see cash collected. They see expenses paid. They do the math. But that's not how profitability actually works in the restoration business.

The cash you collected this month is from projects you sold 30, 60, 90 days ago. It has nothing to do with what you actually SOLD this month or the margins you created.

Here's what you need to know instead:

  • What projects did you SELL (budget) this month?
  • What margin did each project create?
  • What's your accumulated margin for the month?
  • What date did you break even?
  • Are you actually profitable, or just cash-flow positive?

What the Tracker Shows You

The ALEXAN Profitability Tracker is a simple Google Sheets template. Plug in your projects for the month and instantly see:

  • Real profitability, what you actually created in margin, not what your statement says
  • Breakeven date, the exact date you broke even this month
  • Days to breakeven, how many days it took to cover your overhead
  • Accumulated margin, a running total of margin created from each project
  • The truth, whether you're actually profitable or just cash-flow positive

How to Use the Tracker

Enter your email below

Get instant access to the template.

Open the Google Sheets template

Make a copy to your own Google Drive.

Look at the pre-filled example

See exactly how it works before you start.

Add your own projects

Clear out the example and enter your projects from this month.

See your real numbers

Watch it calculate your breakeven date and real profitability. That's it. 5 minutes.

Send Me the Tracker

Enter your email and I'll send the ALEXAN Profitability Tracker right now.

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No spam. Just the tracker, plus occasional tips on profitability, team empowerment, and building a restoration business that runs without you. See our privacy policy.

Matt Penny, 40+ year restoration veteran and founder of CoolCoach

Built by a 40+ Year Restoration Veteran

I've expanded my restoration business into multiple markets while never missing one of my kids' games, because I empowered my teams to run things without me.

The ALEXAN Strategic Plan is named after my son Alex, who passed away 5 years ago. It's about transparency, truth, and building a business with real profitability, not guesswork.

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