40 Years in Restoration. Never Missed a Kid's Game.
How I built a multi-market restoration business while staying present for the moments that mattered, and how you can too.
+1 616-512-1661
It Started When I Was 20
I was 20 years old when I started in disaster restoration. That was 40 years ago.
I didn't know then that this industry would become my life's work. That I'd generate over $100 million in restoration projects. That I'd expand into multiple markets and build a successful business.
And I definitely didn't know that I'd do it all while never missing one of my kids' games.
But that's exactly what happened.
The Choice Every Contractor Faces
Early in my career, I saw a pattern. Successful contractors were miserable.
They built $2M, $3M, $5M businesses, and became prisoners to them. Missed birthdays. Missed games. Missed life. Their phones never stopped ringing. Their teams couldn't function without them. Every decision waited for them.
I refused to accept that trade-off.
I had kids. I wanted to be present. I wanted to coach their teams, attend their games, be there for dinner. So I built my business differently. I empowered teams. I created systems. I built transparency into everything.
And it worked. I attended every single one of my kids' games. Every basketball game. Every soccer match. Every school event. Not because I worked less, but because I built a business that didn't need me for every decision.
Why It's Called ALEXAN
Five years ago, I lost my son Alex. It changed everything. In his memory, I named my system ALEXAN. It stands for everything Alex represented, and everything I believe about business.
Transparency
No hiding numbers. No guessing at profitability. Everyone sees the truth.
Empowerment
Teams that execute without waiting. People who own their roles.
Structure
Systems that work when you're not there.
Freedom
Building a business that works without owning your life.
"ALEXAN isn't just a system. It's a legacy."
What ALEXAN Actually Does
Over 40 years, I've refined a system that solves the core problems every restoration contractor faces.
Profitability Confusion
Most contractors look at cash collected and think that's revenue. It's not. ALEXAN shows you the truth: what you SOLD, the margins you created, when you broke even, and whether you're really profitable.
Team Dependency
Most contractors are the bottleneck. ALEXAN empowers teams through transparency, certification, and skin-in-the-game profit sharing. Your people execute. You lead.
Insurance Battles
Insurance companies aren't the enemy. Unprofessional communication is. ALEXAN includes the PROVE IT™ system, anchoring estimates to policy language and setting a professional tone.
Emergency Chaos
Restoration is an emergency-based business. The 11am church call will always happen. ALEXAN creates repeatable systems so your team can handle chaos without you.
Cash Flow Uncertainty
Most contractors don't know when money is coming or where it's going. ALEXAN includes the EOS (Easy Operating System): real-time visibility into leads, jobs, costs, margins, and cash flow.
What This System Has Done
- Generated over $100 million in restoration work
- Expanded my business into multiple markets
- Helped restoration contractors break free from chaos
- Let me be present for every moment that mattered with my family
Is This For You?
ALEXAN is for restoration contractors who:
- Are doing $1M–$5M in revenue but feel buried
- Want to know their real profitability, not guesses
- Are tired of being the bottleneck
- Want a business that runs without them
- Are ready to build structure, not just hustle harder
What I Do Now
Today, I coach restoration contractors through CoolCoach.
My son Ryan runs our family restoration company, Disaster Response, in Grand Rapids, Michigan.
I work with a select group of contractors at a time, implementing the ALEXAN system in their businesses. I don't take on everyone. I work with contractors who are serious about change.
If you're ready, I'm here.
Ready to Build a Business That Works Without You?
Book a free 15-minute strategy call. No pressure. No obligation. Just clarity.
+1 616-512-1661