The Stack

After 38 Years in Restoration, I’ve Figured Out What Actually Works.
These days I just help contractors build profitable, sellable businesses using proven systems and AI

Who I Am

Matt Penny CoolCoachs here. I’m a restoration contractor just like you – spent 38 years in the field doing exactly what you do. I’ve been there, done that, made every mistake, and figured out what actually works. These days I just help contractors stop struggling and start profiting.

You Know These Problems, Right?

– Insurance companies reducing your scopes with their internal guidelines instead of following the actual policy
– Employees who don’t share your vision and need constant management
– Wasting money on marketing that doesn’t bring profitable customers
– Spending hours on social media and review management
– Past customers disappearing instead of coming back
– No real exit plan – just building a job you can’t sell
– Complex systems that require you to be tech-savvy
– Figuring everything out alone without other successful owners to learn from
– Cash flow and profitability that’s unpredictable
– Your business needing you there constantly

Sound familiar?

Here’s What I’ve Built to Fix All of This

The 51 Plumbers Program – Turn Plumbers Into Your Best Referral Source

Get plumbers to refer customers directly to you AND help them grow their business without paying any commissions. Our program creates win-win relationships that generate consistent leads while you help them build their business.

Dustin (my client) says it “completely transformed what he can achieve.” Want to know what it’s like? Call him at +1 810-399-2848.

The Proof-It Process – Beat Insurance Scope Reductions

We get the actual insurance policy from the insured first, understand it deeply, then force insurance companies to follow their own policy language instead of internal guidelines. No more unfair reductions.

Jeremy (my client) says I helped him through “serious situations that could have harmed his business.” Call him at +1-346-367-5275.

Commercial Marketing & Certification – Get Large Loss Jobs

Commercial properties call you first for large loss jobs because you certified their building AND helped them get insurance discounts. Our commercial marketing makes you the expert they trust.

Brannon (my client) says his team now “actively participates in growth and feels in control of their destinies.” Call him at 1-843-300-5010.

EOS System – Real-Time Job Costing & Cash Flow Management

Real-time job costing that connects to QuickBooks, tracks profitability, and helps with cash flow and collections. No more guessing if you’re making money. Includes our proprietary “triangle” system for accurate cashflow tracking.

Joanna (my client) says it “significantly improved her daily operations.” Call her at 1-541-821-3664 .

Insurance Agency Development – Make Agents Your Partners

Insurance agencies actually help you grow because you make their customers into cheerleaders AND help grow their business. Our program creates those partnerships that benefit everyone.

Jeremy (my client) says having me “has been transformative.” Call him at 1-346-367-5275 .

AI-Powered Text Workflows – Bring Past Customers Back

Professional text workflows like the one that brought you here automatically bring past customers back with valuable offers. Our retargeting campaigns generate repeat business while you focus on new opportunities.

Dustin (my client) says the “growth and revenue made it feel like a whole new company.” Call him at 1-810-399-2848.

AI Review Management – Complete Professionalism

AI handles your customer reviews automatically AND responds as the owner with complete professionalism. More reviews, better reputation, more calls – all without you lifting a finger.

Joanna (my client) says my approach “changed her perspective on profitability and problem-solving.” Call her at 1-541-821-3664.

Owner Vision → PLAN → Self-Directed Teams (My Specialty)

Your team actually works without you managing them because they understand your vision and have a clear plan. That’s my specialty – turning owner vision into self-directed teams that execute without constant oversight.

Brannon (my client) says his team now “feels in control of their destinies.” Call him at 1-843-300-5010.

Complete Marketing Dashboard – Never Waste Money Again

Track exactly what brings profitable customers with our complete system. No more guessing what works – you see everything in real-time.

Jeremy (my client) says “I honestly don’t think I could have managed without his support.” Call him at 1-346-367-5275.

What This Means for Your Business

Month 1-2:

Insurance companies stop reducing your scopes because you’re using their own policy language. Your EOS system shows real profitability. More approved work, better margins

Month 3-4:

Reviews flow automatically with professional owner responses. Plumbers start referring customers directly to you. Your reputation improves, more customers call.

Month 5-6

Your team works without constant management because they understand your vision. Commercial properties call you first for large loss jobs. You focus on growth, not babysitting.

Month 7-12

Past customers return automatically through AI text workflows. Insurance agencies become true partners. Repeat business flows while you pursue new opportunities.

Year 2+

You own a profitable, systematized business that’s actually worth serious money. Real exit planning, not just hope.

The Investment That Changes Everything

Complete Business System: $997/month

Here’s what’s amazing: Whatever you’re currently paying for your website, hosting, SEO, and marketing tools? That all goes away.

Everything included

– 51 Plumbers Program (zero commissions, maximum referrals)
– Prove-It Process for insurance scope protection
– Commercial marketing and certification program
– EOS system with real-time job costing and cash flow management
– Insurance Agency Development program
– AI-powered review management with owner responses
– Professional text message workflows for customer retention
– Owner vision planning system (my specialty)
– Complete marketing dashboard and analytics
– Personal coaching from me
– All systems and tools

Total Investment Options:

$997/month – Complete system (probably what you’re already spending on your website and marketing)
$1,594/month – Complete system + hyperlocal domination

Optional Add-On: +$597/month

– Hyperlocal Web Strategy
– Dominate up to 30 neighborhoods in your market
– Hyperlocal SEO that makes you the obvious choice
– Complete local market domination

Ready to see what this complete system could look like for your business?

SCHEDULE YOUR FREE DEMONSTRATION

But Don’t Just Take My Word For It…

See What Real Contractors Are Saying About Working With Me

Swept Away Restoration – Joanna Rufo

Working with Matt has been a valuable learning experience. Despite my background in restoration, I gained new insights into running the business side effectively.

Matt has changed my perspective on profitability, industry relationships, and problem-solving. His 38 years of experience have been invaluable.

The weekly calls keep me focused and help me tackle challenges. Matt explains not just what to do, but why, allowing me to apply these lessons elsewhere.

I feel more confident in my decisions and have a better understanding of the business, which has significantly improved my daily operations. If you’re considering working with Matt, call me at 1-541-821-3664. I’d be happy to share how he’s helped me grow as a business owner.

NoFuss Solutions – Jeremy Dunaway

Before working with Matt, I was making decisions alone and often making the wrong ones without anyone to consult who truly understood the business.

Running a restoration company can feel isolating, especially when facing complex situations. Having Matt to discuss big decisions has been transformative.

With 38 years of experience, he’s seen it all. When I encounter something new, he helps me explore options and perspectives I might overlook.

I’ve faced serious situations that could have harmed my business, and Matt guided me through each one, helping me choose the best approach. I honestly don’t think I could have managed without his support.

These calls also help me focus on what truly matters, preventing me from feeling overwhelmed. That alone has been invaluable.

If you want to know what it’s like to have someone like Matt in your corner, call me at 1-346-367-5275. I’ll share how much this has helped me.

Biostar Restoration – Dustin Anger

I’ve been working with Matt for five years, and having him by my side has completely transformed what I can achieve.

When we started, I was just trying to stay afloat. Now, the growth we’ve experienced is incredible. The revenue and efficiency have made it feel like a whole new company.

With Matt’s support, I’ve made decisions I wouldn’t have had the confidence to make alone, like hiring the right people for key positions, which has significantly impacted our success.

Even with all we’ve accomplished, I know we’re just getting started. Having Matt’s experience during crucial decisions is what will propel us forward.

I’m now tackling bigger opportunities, and Matt’s presence gives me the confidence to pursue goals I once thought were unattainable. That partnership has been essential for elevating our business.

If you want to know what it’s like to have Matt alongside you for five years, call me at 1-810-399-2848 . I’ll share how impactful that partnership can be.

Pure Indoor Environmental – Brannon Hamby

I was already doing well, but I knew my business had more potential. What I appreciate about working with Matt is that he didn’t want to tear everything down and start over.

Instead of forcing a cookie-cutter model, Matt focused on enhancing what was already working in my operation. That approach made all the difference.

Interestingly, my team understood our vision for community impact but didn’t feel empowered to shape their own futures as we grew. Matt helped bridge that gap. Now, they’re not just aware of the vision; they actively participate in our growth and feel in control of their destinies.

It’s been a patient process, but that’s what I needed—someone who recognized my business was solid and just needed fine-tuning to unlock team empowerment.

If you have a business that’s working but know your team could be more engaged, call me at 1-843-300-5010 . I’ll share how Matt’s approach can help you achieve that.

P.S. – I’m only doing these demonstrations with a small group of contractors because I personally guide every implementation. Once those spots are filled, I’ll close the door for now. If this speaks to you, now’s the time.

Time to scale your restoration business

CoolCoach is transforming how restoration business owners grow and scale their business.

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+1 616-512-1661