THE RESTORATION REALITY CHECK

I’ll Show You How to Get What You Deserve From Every Job

1. Let Me Help You Stop Insurance Companies From Stealing Your Money

Here’s what I discovered after 38 years: Those “internal guidelines” insurance companies use aren’t actually binding. The policy language overrides their “guidelines” every time – but most contractors don’t know how to use this.

I’d love to help you recover thousands per job that you’re currently leaving on the table.

FREE: My “Prove-IT Process” Quick Reference

– The 7 questions I use to help adjusters follow policy language
– Word-for-word scripts that work beautifully for scope protection
– The respectful phrase that redirects conversations back to policy
– Policy sections I’ve found that support your scope of work

I cracked the code that 99% of contractors never figure out. And now I’m sharing it with a small group of serious business owners who are ready to stop being slaves to their own success.

Here’s How I Can Help You With The Prove-IT Process:

1. I’ll show you how to get the actual insurance policy from the insured first
2. We’ll understand it together, line by line using AI tools
3. I’ll teach you how to guide insurance companies back to their policy language
4. You’ll recover more profit while maintaining great relationships

“Matt helped me through serious situations that could have harmed my business.”
– Jeremy, NoFuss Solutions (1-346-367-5275) The Prove-IT Process alone can help you recover more than $997/month in scope reductions.

That’s just ONE way I can help through your complete CoolCoachs system.

CALL (616) 512-1661

I’ll Show You How to Create Win-Win Partnerships

4. Let Me Help You Turn Plumbers Into Referral Partners

Here’s what I discovered: Plumbers see water damage BEFORE it becomes a restoration job. Instead of competing, I learned how to partner with them so everyone wins.
I’d love to help you create these same profitable partnerships.

FREE: My Plumber Partnership Playbook

– The win-win structure I use that plumbers love
– The conversation approach that gets plumbers excited to partner
– My follow-up system that keeps referrals flowing naturally

GET FREE PLAYBOOK

Here’s How I Can Help With The 51 Plumbers Program:
– I’ll show you how to get plumbers referring through genuine reciprocity
– Together we’ll create systems where emergency calls come to you
– I’ll help you build relationships where everyone prospers

“It completely transformed what I can achieve.”
– Joanna, Swept Away Restoration (1-541-821-3664) Lead generation typically costs $500-1,500/month.

I include the 51 Plumbers Program in your $997/month CoolCoachs system because I want to see you thrive.

Turn Competitors Into Referral Partners CALL (616) 512-1661

I’ll Show You How to Build Systems That Work Without You

5. Let Me Help You Work ON Your Business Instead of IN It

Here’s what I learned the hard way: You can be the best restoration expert in town and still struggle financially if you don’t have systems. I want to help you build something that serves you instead of enslaving you.
Let me show you how to become the CEO you deserve to be.

FREE: My CEO Transition Checklist

– The 10 systems I’ve found every restoration business needs
– The order I recommend for implementing them (this really matters)
– How to recognize when you’re ready for each next step

GET FREE CHECKLIST

Here’s How I Can Help You Build Complete Business Systems:
– I’ll help you create proven systems for every part of your business
– Together we’ll design ways for you to work ON growth instead of IN chaos
– I’ll show you how to build something valuable and potentially sellable

“I honestly don’t think I could have managed without his support.” – Jeremy, NoFuss Solutions (1-346-367-5275) Business systematization typically costs $5,000-15,000.

I include everything in your $997/month CoolCoachs system because I believe in your potential.

Stop Being Trapped in Your Own Business CALL (616) 512-1661

I’ll Show You How to Track What Actually Brings Profitable Customers

6. Let Me Help You Fix Your Website and Marketing

Here’s what I discovered: Many of us are paying $300-800/month for websites that don’t show us what’s working. Without proper tracking, we keep investing in marketing that doesn’t bring the right customers.
I’d love to help you see exactly where your best customers come from.

FREE: My Marketing ROI Calculator

Find out exactly what your current marketing is really costing you.

– Simple tools I use to track real marketing return
– The warning signs I watch for that indicate wasted money
– The 3 metrics I focus on (and why I ignore the rest)

GET FREE CALCULATOR

Here’s How I Can Help With Your Complete Marketing Dashboard:
– I’ll help you track exactly what brings your most profitable customers
– Together we’ll set up real-time visibility into what’s working
– I’ll show you how to invest only in marketing that actually pays

“I honestly don’t think I could have managed without his support.” – Jeremy, NoFuss Solutions (1-346-367-5275) You’re probably already investing $300-800/month in your website.

I include the complete marketing dashboard in your $997/month CoolCoachs system to help you succeed.

Stop Throwing Money at Marketing That Doesn’t Work CALL (616) 512-1661

I’ll Show You How to Become Their Trusted Partner

7. Let Me Help You Win Commercial Properties

Here’s an opportunity I discovered: Commercial properties want to work with restoration experts, but they need to trust you first. When you help them certify their building AND save on insurance, everything changes.
I’d love to help you become the expert they call first.

FREE: My Commercial Prospecting Script

– The door-opening approach I use that gets meetings
– Value propositions that property managers genuinely appreciate
– My follow-up approach that builds trust and closes deals

GET FREE CHECKLIST

Here’s How I Can Help With Commercial Marketing & Certification:
– I’ll show you how to help them certify buildings AND reduce insurance costs
– Together we’ll position you as the expert they already trust
– I’ll help you become their first call when disaster strikes

“My team now actively participates in growth.” – Brannon, Pure Indoor Environmental (1-843-300-5010) Commercial marketing typically costs $1,000-3,000/month.

I include this in your $997/month CoolCoachs system because I want to see you prosper.

Stop Chasing Small Jobs – Get Large Loss Work CALL (616) 512-1661

I’ll Show You How to Become Their Secret Weapon

8. Let Me Help You Partner With Insurance Agents

Here’s what I learned: Insurance agents want to refer good contractors, but most of us approach them wrong. Instead of asking for customers, I help agents grow their business while their customers become our cheerleaders.
I’d love to show you this partnership approach.

FREE: My Agent Partnership Blueprint

– The approach I use that gets agents genuinely interested
– Value propositions that help grow their business too
– My referral system that works automatically for everyone

GET FREE BLUEPRINT

Here’s How I Can Help With Insurance Agency Development:
– I’ll show you how to help their customers become your advocates
– Together we’ll find ways to genuinely help grow their business
– I’ll help you become their trusted partner instead of another vendor

“Having Matt has been transformative.” – Jeremy, NoFuss Solutions (1-346-367-5275) Referral development typically costs $500-1,200/month.

I include the Insurance Agency Development Program in your $997/month CoolCoachs system because I believe in your success.

CALL (616) 512-1661

Let Me Help You Predict Your Cash Flow

9. I’ll Show You How Completion Equals Predictable Cash Flow

Here’s what changed everything for me: Cash flow problems usually aren’t about needing more jobs – they’re about understanding the money story before starting each job.
I’d love to help you predict exactly what cash is coming in and when.

FREE: My Triangle + OneSheet Process

– How I use the Triangle to understand all the players (insurance carrier, clients, mortgage company, and everyone in between)
– How we identify everyone involved and create the money story BEFORE starting
– My OneSheet Process: work plans with scope, room by room, each task numbered for easy tracking
– How projects get updated through completion at the end of each day

“It significantly improved my daily operations.” – Joanna, Swept Away Restoration (1-541-821-3664) Cash flow management typically costs $200-500/month.

I include the Triangle + OneSheet Process in your $997/month CoolCoachs system because I want to help you thrive.

Stop Looking Small-Time – Start Looking Professional CALL (616) 512-1661

Let Me Help You Turn Every Review Into a Sales Tool

10. I’ll Show You How to Respond Like the Professional You Are

Here’s what I discovered: Great reviews are wonderful, but how you respond shows customers how you think as a business owner. When you respond professionally, every review becomes a sales tool.
I’d love to help you showcase your professionalism in every response.

FREE: My Review Response Templates

– Response templates I use for 5-star reviews that create more interest
– How I respond to challenging reviews in ways that show leadership
– The psychology I’ve learned about what customers want to see

Here’s How I Can Help With AI Review Management:
– I’ll help you set up AI that responds professionally as you
– Together we’ll turn every review into an opportunity to show your expertise
– I’ll show you how better responses lead to more reviews and more calls

“My approach changed her perspective on profitability.” – Joanna, Swept Away Restoration (1-541-821-3664) Review management typically costs $150-400/month.

I include AI Review Management in your $997/month CoolCoachs system because I want to support your success.

CALL (616) 512-1661