How I Built a $100+ Million Restoration Empire While Never Missing My Kids’ Baseball Games
And Why I’m Now Sharing My Exact System With Select Restoration Contractors
How to Break Free from the Overwhelm in Restoration Contracting
Listen up. Most restoration contractors are one bad month away from a nervous breakdown. You’re working 70+ hours a week, your phone never stops ringing, and you haven’t taken a real vacation in years. Meanwhile, I spent 38 years building a restoration company that generated over $100 million while never once having to choose between business success and being the dad I wanted to be.
How?
I cracked the code that 99% of contractors never figure out. And now I’m sharing it with a small group of serious business owners who are ready to stop being slaves to their own success.
Here’s What I’m Giving You
The Complete ALEXAN System – The exact framework I used for 30+ years:
- Strategic Operating System that transforms hourly employees into empowered team members
- 51 Plumbers Program that makes YOU the referral source (no more begging)
- Disaster Responding 5.1 that makes you the obvious choice for commercial work
- Insurance Agency Development that turns agents into referral partners
- Complete Website Import + SEO – We take over your current website, import it into our system, and optimize it professionally
- Direct Access to Me + monthly calls with other successful contractors
Optional Upgrade:. Want to dominate multiple service areas in your market? Add our Magic Pages system for $597/month – we’ll build hyperlocal pages for up to 30 cities so you own your entire region.
Here’s What Happens Next
Week 1-4
Your team starts thinking like owners instead of employees. You see immediate changes in attitude and performance.
Month 2-3:
The 51 Plumbers Program kicks in. Instead of chasing referrals, plumbers start depending on YOU for leads.
Month 4-6
Commercial properties begin calling you FIRST when disaster hits because you’re their trusted advisor.
Month 6-12
You attend your kid’s games, take real vacations, and watch your business run without you.
Year 2+
You own a systematized company that’s worth serious money when you’re ready to sell.
Bottom line
You stop being owned by your business and start actually owning it.
Your Investment (This is Going to Shock You)
$997/Month – BUT HERE’S THE KICKER:
Whatever you’re currently paying for your website GOES AWAY.
Hosting fees? Gone. ✅
SEO services? Gone. ✅
Website maintenance? Gone. ✅
Marketing tools? Gone. ✅
- ✅ Complete ALEXAN Strategic Operating System
- ✅ 51 Plumbers Program (control referrals instead of chasing them)
- ✅ Disaster Responding 5.1 (become the obvious commercial choice)
- ✅ Insurance Agency Development (turn agents into partners)
- ✅ Professional website takeover with SEO
- ✅ Complete CRM and marketing automation
- ✅ Direct access to me personally
- ✅ Monthly strategy calls with successful contractors
Optional: Want to dominate your entire region? Add Magic Pages for $597/month (hyperlocal SEO for 30+ service areas)
Most contractors are already spending $500-1000/month on just their website and basic marketing. Now you get a complete business transformation system for probably the same money (or less).The No-Brainer Math:
Current website costs: $500-1000/month
ALEXAN Complete System: $997/month
Your actual additional cost: $0 (or you might even save money)
How To Get It
Each pillar of our system is designed to grow, market and scale your restoration business, so you can focus on growing your business instead of managing it!
- Step 1: Click the button below
- Step 2: We talk for 15 minutes about your situation
- Step 3: If it’s a fit, you’re in
- Step 4: You start transforming immediately
- That’s it.
But Here’s the Thing…
I’m only working with 50 contractors total. Not because I’m trying to be exclusive, but because I personally guide every implementation.
I can’t do that for 500 people.
Right now, I have 23 spots left. When they’re gone, they’re gone.
I want the system
You have two choices
Choice 1: Keep doing what you’re doing. Work 70-hour weeks. Miss your kids’ games. Hope things magically get better.
Choice 2:: Get the exact system I used to build $100+ million in restoration work while being present for every moment that mattered.
The contractors who take action don’t regret it. The ones who don’t… well, they usually call me 6 months later wishing they had started sooner. Give me the system now
This is me
I’m 38 years into this industry. My reputation matters more than any single sale. When I say this system works, I stake my entire professional legacy on it.
Remember, you’re probably already spending close to $997/month on web services, marketing tools, and business advice that isn’t working. This redirects those costs and gives you a complete business transformation.
Matthew Penny- – $100+ Million in Restoration Work Generated
- – 38 Years Industry Experience
- – Father Who Never Missed a Game
Time to scale your restoration business
CoolCoach is transforming how restoration business owners grow and scale their business.
Let's Talk+1 616-512-1661